DO YOU NEED A NEW WEBSITE?
The answer might be no. However, websites should be rebuilt every 18 to 24 months just to keep up with Google's updates and new device technology.
Your website needs to keep up with Google's algorithm updates. It needs to be designed to look great on any device, from desktops to TV screens to cell phones. That's called mobile responsive.
A website needs to gather data and analytics for you every day. You need to know who is coming and going and what they're doing while they're there. A website should be set up for Search Engine Optimization.
The website is the foundation of your Island Marketing. Get it right from the beginning, it will pay you dividends.
The buzz words
With roughly half of all web users utilizing their mobile phones, it's time to get with it. If your site doesn't look incredible on phone or tablets, you might as well just shut it down. Even for desktop experiences, Google won't have you show up on the first page, if you don't make the mobile cut.
When we create a website, we ensure that it looks great on any device. That's just the way it should be done.
Search Engine Optimization
SEO is the most misunderstood concept in the web marketing world. The way it works has changed over the last few years in a way many struggle to keep up with.
At the end of the day, Search Engine Optimization is a blend of art and science. Your SEO should be content driven and data researched. The two need to work together to constantly improve your presence and rankings. The data will show you room for opportunities, then it's up to your resident content genius to come through with valuable resources that are meant to be shared with the world.
We set your site up so that search engines can keep up with you.
The Real Purpose of a Site
The purpose of any business website is to make the business money, directly or indirectly.
We take to each website with a business-minded approach. We analyze your business goals and create a website that makes those goals come to fruition. Many marketers tend to overcomplicate the "whole website-thing" by making it about everything other than business goals. In the words of Vivian from Pretty Woman, "big mistake... huge."