WHAT ARE MARKETING TACTICS?
Strategy and tactics work together so you accomplish your objective. Marketing tactics are the nuts and bolts of getting things done, the actual action items. Strategy, on the other hand, is the overall plan.
Tactics include different things for different people. Most companies use social media, email marketing or a website. Many businesses need content creation. At times, you need something printed and mailed out.
At Melior, we specialize in strategy. Tactics are vitally important, however, if you aren't up for the challenge or just don't have time, we use our expert partnerships to get your mission accomplished.
The Bane of Marketing Managers
If you've ever had a website go down on you suddenly, you know that feeling of helplessness. It gets hard to breathe, you don't know what to do or who to call. You don't know what went wrong, if it was hacked, or happened while you were adding a page. Your heart starts to race...
On the other hand, if you have us maintain your website, you don't know what that feels like. We ensure our managed websites are kept online round the clock. We take regular backups of the sites, keep plugins and websites up to date and ensure hacker prevention. We keep sites secure and up to date so that you never have a panic attack. We also include content updates to the site, so you don't need to worry about breaking something.
Social, Email, Content
GETTING IT DONE RIGHT
No matter your digital strategy, you want to have people see it. That seems like a no-brainer, but if you aren't using social media and email marketing, it's all for naught.
You may be able to handle all of that work in house. Our goal is to grow you to the point that it is too much for you to do. Once that happens, we'll bring in a trusted partner to help craft the perfect content and distribute it perfectly across your various platforms.
We partner with content creators and marketing agencies who we trust completely. After all, your success is our best interest.
Cards, Flyers, Mailers, Handouts
At Melior, we know a lot about digital marketing. We know nothing about printing, though. It just isn't our thing.
That doesn't mean our clients don't need print, though. Everyone needs business cards and other collateral that is eye-catching and memorable. Our print partner is the best around, with incredible capacity and machinery.
If it gets printed, we can help you get it done with the help of Bestonium. Whether you go to them directly, or would like our help in managing the process, we're happy to make the introduction.